Each semester features project-based learning to translate theory into a real-life setting. A team of faculty members will accompany you in these projects, providing you both with the support and the guidance you need to make your projects a success.
Ongoing seminars and conferences throughout the program introduce you to internationally acclaimed designers, industry innovators, and leaders of the profession through both institutions’ unparalleled network of friends and contacts.
Among others, previous cohorts have met with high-end representatives of the Sofitel Bellecour Lyon, AccorHotels Group, ClubMed, Hyatt International, Hilton Worldwide, Oetker Collection, Plaza Athénée, Alain Ducasse Enteprises etc.
From the very start of the program, you are involved in an Entrepreneurial Business Project and create a virtual company from scratch within a team. From managing the entire entrepreneurial process, to turning your idea into a business plan, and reaching out to the business world to get feedback, you develop the entrepreneurial mindset that is key to your future success, regardless of whether you create your own company or work for a firm.
This interactive immersive project challenges you and your team to develop a hospitality concept that is both innovative and grounded. Guided by experienced industry professionals who provide a schematic framework for project planning and development, you will present a fully functional conceptual model supported by marketing and financial data.
Gaining experience in this region of excellence in the hospitality industry is a significant asset to your future career. This is why your semester in Asia includes an In-Company Project where you work as a a consultant to a hospitality company, apply the knowledge gained throughout the program, and benefit from hands-on experience in an international environment.
Examples of missions students from this year’s cohort have worked on as part of the project:
- working on market research and defining how to create a successful hotel opening
- conducting studies on food safety
- helping companies redefine brand strategies
- understanding financial performance, brand perception and distribution
- analysing how millennials can contribute to sustainability in the hotel business.
- identifying the platforms that an F&B operator must be on to succeed in the digital world in China (including advertising, marketing, blogging, creating content, exposure including loyalty)
- increasing brand awareness
This year's intake have worked with hospitality companies including AccorHotels Greater China, Pudong Shangri-La, Ritz Carlton Shanghai Pudong, Malongo, Langham Hotels & Resorts, The Grand Kempinski Hotel Shanghai and Paris Group, recognized as one of the principal forces in the Fashion and Hospitality business.