Integrate Tradition with Modernity, Innovation and Research with the MSc in International Hospitality Management
The global hospitality industry is currently experiencing unforeseen challenges that must be overcome by enthusiastic and motivated talent. The search for people to manage these changes in fast-growing markets around the world is highly competitive.
What are the current recruitment needs in terms of technical, managerial and innovational skills within this industry?
When the MSc in International Hospitality Management was created in 1990, technical skills were more important than managerial ones. Few years later, the great industrialization of the sector changed the needs: management skills became more important than technical ones.
Nowadays, the technical and managerial skills are equally important and there is a strong focus on innovation, creativity and research.
THE ROLE OF TRADITION
Is tradition still important in today’s hospitality industry?
You are legitimate as a manager thanks to your outstanding knowledge of the hospitality basics.
How can you manage a team without mastering the history and traditions of the industry? Knowledge of tradition is the pillar you need to develop your creativity.
In your professional position as well as in the program, you will be encouraged to exceed customer’s expectations. Customers often have tradition in mind but it will be thanks to your rigor that you will be able to innovate and demonstrate your vision whilst respecting the tradition. In order to improve customer experience, you will have to use innovative digital tools and be very creative to surprise customers.
ACQUIRE ENTREPRENEURIAL MANAGEMENT SKILLS IN AN INNOVATIVE ENVIRONMENT
Mixing the history and traditional values of l’Institute Paul Bocuse and the “early makers” and entrepreneurial philosophy of emlyon business school, you will learn how to integrate tradition and innovation. Through the in-company projects that you will do in the program, you will practically learn how to use your technical, managerial, innovational and creative skills equally.
These skills are highly valued by the hospitality industry who need to innovate permanently to stay relevant in this turbulent industry.
YOUR MAIN CHALLENGE AS A MANAGER IN THE SECTOR IS ALSO TO FIND THE BALANCE BETWEEN CARE AND PROFIT
With a by-line based on the early maker concept whereby students are highly encouraged to develop their entrepreneurial spirit, emlyon business school is a place where you will nurture your ideas to make them reality. As an individual, who tries, experiments, makes mistakes, starts again and learns as they go.
The “early makers” pedagogy will help you to develop your capacity to identify opportunities within multiple markets.
Tradition, modernity, innovation and research are equally important within the hospitality industry. The MSc in International Hospitality Management will teach you how to find the perfect balance between these key elements.
