Program Content for the MSc in International Hospitality Management

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You will first follow a core syllabus which will allow you to acquire the fundamentals of management, gain the necessary skill set of international business management and apply it to the industry.

Example of courses:

• Fundamentals of Economics
• Fundamentals of Finance
• Fundamentals of Accounting
• Fundamentals of Marketing
• Corporate Social Responsibility

After the enrolment and before the official start of classes, you will have access to many of the digital resources available to emlyon business school students during the summer:

• emlyon business school apps and platforms (Learning Hub, Career Center, etc.)
• e-learning management fundamentals courses available online

This will help you to get to the grips with the various tools and ensure that your integration is a success, as you will have a busy schedule once the program begins in September.

The first semester in Lyon/Ecully is dedicated to raising your competencies in Foodservice Management. Upon completion of the semester, you will be able to perform the basic management functions of the hospitality industry and demonstrate advanced level general management competencies.

You will discover the world capital of gastronomy, home of the late legendary Paul Bocuse and a long line of famous chefs back to the famous mères lyonnaise, instrumental in the development of the very first restaurants.

Lyon boasts some 3000 restaurants several of them Michelin-starred (including the Michelin one-star Saisons, the gastronomic restaurant of Institut Lyfe) and is the site of the new Cité de la Gastronomie, an interactive and experiential national museum dedicated to fine dining.

Semester 1: common courses in Lyon-Ecully

• Acquire the Fundamentals of Management (optional): Non-credit on-line courses allow students with limited formal training in management or with missing elements to be prepared for later applied coursework. These courses are managed by emlyon business school.
• You will follow courses in marketing, management, operations management, strategy, finance and project management to successfully navigate the variety of business models that make the global hospitality industry so unique. In addition, the entrepreneurial and innovation management skills that emlyon business school is known to provide will help you distinguish yourself in the eyes of your future employer.
• The online course “Corporate Social Responsibility” is mandatory for all emlyon business school students and should be followed as a regular course during semester 1 in Ecully)

Throughout the semester, you will work in teams to design and develop a viable Concept Restaurant. At the end of the semester, you will test your concept with a PoC, a pop-up restaurant with eight covers per service managed over a two-day period. Working with students from Institut Lyfe’s Master’s in Culinary Leadership & Innovation who will shoulder the main responsibility for food production, you will create the menus, design and décor for a realistic and viable restaurant, refining and improving the concept through the two days of trials. Your concept will be supported by a fully researched and detailed business plan, providing insight into the financial and marketing feasibility of your conception.

During your week in London you will discover the current and upcoming trends in the hospitality industry. In a city that isn’t afraid to innovate and push boundaires, you will visit and learn about trendy boutique hotesl (e.g. Blake’s and Sanderson, the Ned, the Rosewood, the ANdAZ, the Kimpton Fitzroy), disruptive new formats (Ace Hotel , the Hoxton, the Good Hotel , the London Standard, etc.), trendy restuarants (Sketch, Zuma, Park Chinois, the Coal Office, etc.) and also legendary palace hotels (Dorchester, Claridge’s, the Savoy, the Ritz London, etc.).

Paris, the world’s number one travel destination and the capital of design, fashion, luxury and fine art. It is home to the world’s most famous palace hotels and the mecca of modern lifestyle hotel design. Paris is THE place to discover the world of hotels and design. You will develop your creativity and aesthetic sensibilities as well as technological insight through theoretical and experiential exposure to common courses in service design and services management, lifestyle and luxury, digital and automated environments and hospitality applications. Upon completion of the semester, you will be able to design and develop a unique and holistic hospitality experience supported by a full brand design plan for presentation to a multi-national at its corporate headquarters.

Examples of courses offered in Paris:

• Managing Service Quality
• Advanced Services Marketing
• Service Design
• Finance
• The Electronic Marketplace & CRM
• Luxury Management
• Lifestyle Hospitality - Aesthetics & Style
• Service Experience (optional)

You will develop your creativity and aesthetic sensibilities as well as technological insight through theoretical and experiential exposure to courses in service design and services management, lifestyle and luxury, digital and automated environments and hospitality applications.

You will analyze the marketplace and look for white spaces in the brand offerings of a major multi-national corporation. Under the tutelage of world-class designers, your team will develop a new hotel brand from A to Z presenting the concept statement and design deck to the company’s top executives at their world headquarters.

Upon completion of the semester, you and your team will have designed and developed a unique and holistic hospitality experience and successfully pitch the brand to a corporate team.

Paris, the world’s number one travel destination, and capital of design, fashion, luxury and fine art. Home to the world’s most famous palace hotels and the mecca of modern lifestyle hotel design, Paris is the place to discover the world of hotels and design.

During the Hospitality Week in Paris you will visit hotels and restaurants such as:

• Distinctive palace hotels like the Ritz, Hôtel de Crillon, the Plaza Athénée, the Meurice, the Bristol, etc.
• New boutique hotels like the Sinner, the Brach, the Grand Pigalle Hotel, the Banke, etc.
• Disruptive hotels like Citizen M, Mama Shelter, the Generator, etc.
• Gastronomic restaurants like Aléno at Pavillon Ledoyen, Sur Mesure by Thierry Marx, etc.

During the semester in Las Vegas, you will discover a global hospitality marketplace through a specific focus on multi-national hospitality enterprises, hospitality consulting and asset management.

You will study at the University of Las Vegas and focus on the hospitality and casino industry in the area.

• Casino Management
• Large Event Management
• Hospitality Asset Management & Business Models
• Change Management
• Environmentalism & Ecotourism

In teams, you will manage a full consulting mission to solve a specific real-world management problem facing an international hospitality concern.

Working with students from the Universtiy of Las Vegas, your team will present your recommendations to the top management of your client company putting to use your consulting and presentation skills acquired throughout the program.

Examples of missions’ students have worked on as part of their projects:

• Working on market research and defining how to create a successful hotel opening
• Conducting studies on food safety
• Helping companies redefine brand strategies
• Understanding financial performance, brand perception and distribution
• Analyzing how millennials can contribute to sustainability in the hotel business
• Identifying the platforms that an F&B operator must be on to succeed in the digital world in china
• Increasing brand awareness

You will work on an Inspection Control Project focusing on the restauration industry in Las Vegas, providing quality improvement recommendations.

The Professional Thesis is an analytical work on a topic related to the industry and to the professional experience gained during your internship. This is a great opportunity for you to research a subject which is not only of particular interest, but which has the potential to contribute powerfully to your personal and professional development.

The 4 to 6-month internship is a great opportunity to put your academic knowledge to the test and acquire tangible experience within the industry.

The internship is a great opportunity to put your academic knowledge to the test, and acquire tangible experience within the industry. The school will give you all the support and tools you need to find the right internship for you. Instead of doing an internship, starting directly with your first job can validate this professional experience required to get your degree and graduate from the program.

Assessment methods may include case studies, presentations, mock exercises, tests, etc.

This diploma can be validated by blocks of skills

🎓 Graduation rate: for the 2021-2022 academic year is 99%.
100% of students who the exam have graduated.